Hallmark’s wedding vows renewal card offers good wishes to a married couple who are renewing their wedding vows in a ceremony, whether informal or more elaborate. The card allows family and friends to show support, recognize the strength of the relationship, and commemorate a once-in-a-lifetime moment.
"With about half of all marriages ending in divorce, for those marriages that endure, a renewal of vows can be significant,” says Hallmark trendspotter Marita Wesely-Clough.
"As marriage progresses through stages — newlywed, having babies, married with children, empty-nesting, and retirement — as people begin to recognize more the significance of each stage, the milestones represented by each stage, and the value of an enduring relationship, we could be seeing more people wanting to renew their vows," Wesely-Clough continues.
"Celebrating traditions is more important today than ever before. It's a way to stay grounded in tradition as family, friends and community recognize and help celebrate the strength of a marriage."
