The Secrets Resorts and Spas brand, whose multiple Caribbean beach-side properties cater only to adults and predominantly to couples, prefers the phrase “unlimited luxury” to “all inclusive.”
While guests are indeed free to enjoy each location’s restaurants, bars, and activities whenever they want and at no extra charge, the ad-speak phrasing of “unlimited luxury” is meant to imply that they’ll never have to wear wristbands or carry badges to do so.
In Fall 2008, the parent company launched two locations on the Riviera Maya of Mexico’s Yucatan Peninsula:
- Secrets Silversands is located in Quintana Roo just fifteen miles south of Cancun, making it one of the most convenient destinations in the area that’s not full of college students.
- Secrets Maroma Beach is twice as far south, but the gorgeous Maroma Beach area, named one of the best beaches in the world by the Travel Channel, is well worth the trip.
Both properties can be best described as destination resorts, meaning that guests rarely leave the grounds. There is much to explore on the Riviera Maya and the Secrets resorts have concierges available to advise adventurous travelers interested in day trips, but the “unlimited-luxury” of Silversands and Maroma Beach will appeal most to vacationers looking to unpack, put their wallets away, and not see another gas-powered form of transportation until check-out.
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