- The Travel Industry of America defines a romantic getaway as "a trip with a spouse or other love interest without children to rekindle the romantic feelings in the relationship."
- Married couples are travelers: Married households represent the largest group of travelers, with 61 percent of all trips being taken by married households. Single households took 21 percent of the trips.
- Romantic vacations are popular with all Americans, especially married couples. Thirty-one percent of U.S. adults (61.8 million Americans) said they took a romantic getaway in the past 12 months.
- The average traveler took 2.5 romantic trips in the past year.
- Romantic travelers have an average annual household income of $67,000, as compared to all other U.S. adults, with an average income of $45,000.
- Romantic travelers without children in their households took more getaways in the past 12 months than romantic travelers with children (3.1 vs. 1.9 trips, respectively).
- Among those surveyed, these were the most popular types of romantic getaways taken by Americans last year:
- Visiting a city for dining & entertainment - 74%
- Getaways to beaches and/or lakes - 44%
- Gambling vacations - 21%
- Golf/tennis vacations - 12%
- Cruises - 12%
- Skiing trips - 7%
- Of couples surveyed who took a romantic getaway in the last 12 months, one-half took one such trip (51%), one-fourth took two romantic trips in the past year (26%), and one in ten (10%) enjoyed 5 or more vacations a deux a year.
SOURCE
Travel Industry Association of America
